You know everything - I mean EVERYthing. No room in your busy schedule to learn and no time to grasp an idea from your staff, business partners, or clients.
You think your website is the best. You are so proud of your website, but visitors are lost and you're mad at everyone because your CTAs do not work. I have news for you... websites need work daily, weekly, monthly. I am not talking about you being impressed with your web design. Do people that don't love and know you say 'WOW'? Would you want to know what your customer base really thinks?
You are annoyed because advertising isn't working. You know everything there is to know about ROI and conversions but it is still not working.
You think you do not need a mobile app because your website's the bomb!
You will only list your business on certain websites: Google, Yelp, and Facebook. Sure, those are the top 3. You think that's plenty. (But did you know, Google is sending organic traffic your way if your website is mentioned on more trusted sites).
You're proud of the good reviews, hate the bad ones, blaming unhappy and dissatisfied clients when reviews go south.
You're not willing to change and adapt to new technology because your current systems and website work fine. After all, didn't Grandpa always say, "If it ain't broke don't fix it!"
If you suffer from any of the above, your ego IS much bigger than your wallet.
Do you want to know why? Because you're missing more sales and revenue than you can possibly imagine. Your overconfidence is in the way of bottom-line growth; in the way of making helpful adjustments, of listening to your staff, clients, and partners who offer great advice.
Yes, it is your business and you started it with some really great ideas. But, you still think your ideas are the best even though you are struggling to manage daily operations, grow your brand, and increase your income to make a better payday.
How much bigger would your wallet really be if you just took the time to resist letting a know-it-all ego attitude take over? You're not alone. This kind of destructive attitude can happen to the best of us. As entrepreneurs, we created our business because we knew about something good, a productivity tool or concept that we wanted to share with the world and make money sharing it. But let's keep our egos in check.
The best, richest and most healthy business owners are humble and listen. Sure someone's idea or concern might not be the idea you're ready to work on at the moment but are you working on it? Do you listen to your clients and associates feedback and discuss negative reviews with humble replies?
By leading with humility, Sam Walton, the founder of Walmart Company grew his brand from its very humble beginnings to now being a major corporation making a $250 billion commitment to American manufacturing through 2023, creating new jobs across communities. You can, too, if you're willing to listen.
"The key to success is to get out into the store and listen to what the associates have to say. It's terribly important for everyone to get involved. Our best ideas come from clerks and stockboys." said Mr. Walton.
Do you genuinely ask for -and listen to- the reviews your clients leave for you? Do you involve your team? Do you get feedback and support from the experts in the industry who can help you with your website, mobile presence, social media, marketing, and overall company brand?
It is just a little something to think about ...
Would you like your wallet to be bigger than your ego?